Landing Pages and Lead Generation

Context

Work focused on the gap between an ad click and a lead reaching the right form or communication channel.

My actual role

Landing page development, form and tracking setup, and technical support for Google, Meta, Snapchat, TikTok, and LinkedIn campaigns.

This case distinguishes what I managed, analyzed, reviewed, or implemented without presenting collaborative work as a solo build.

Challenges

• Users dropping between the ad and the core message.
• Long or mobile-unfriendly forms.
• Missing or inconsistent tracking across platforms.

Decisions

• Reduce the page to elements that support a decision.
• Prioritize mobile usability and fast access to contact actions.
• Track meaningful actions rather than visits alone.

Outcome

Shorter, clearer journeys from ad to contact with a tracking structure that can be reviewed and improved.