CAPABILITY MAP

Capabilities

Capabilities are organized by real usage level and linked to relevant projects rather than arbitrary percentage bars.

5capability groups
50skills & technologies
Usageclassified by real use

Web Engineering

Building maintainable websites and web products.

0124 skills

WordPress

Core expertise

WooCommerce

Core expertise

PHP

Core expertise

HTML5

Core expertise

CSS3

Core expertise

JavaScript

Core expertise

Landing Pages

Core expertise

Theme & Plugin Customization

Core expertise

cPanel & Hosting

Core expertise

DNS / SSL

Core expertise

Business Email

Core expertise

SPF / DKIM / DMARC

Core expertise

Technical Support

Core expertise

REST APIs

Applied experience

Webhooks

Applied experience

Node.js

Applied experience

MySQL

Applied experience

Google Apps Script

Applied experience

Laravel

Applied experience

React

Applied experience

Next.js

Applied experience

Supabase

Applied experience

Authentication Flows

Applied experience

Booking & Payment Flows

Applied experience

Product & Systems

Requirements, scope, workflows, delivery, and release readiness.

0212 skills

Requirements Analysis

Strong production experience

Scope Definition

Strong production experience

CRM

Strong production experience

ERP

Strong production experience

Workflow Modeling

Strong production experience

Roles & Permissions

Strong production experience

Approvals

Strong production experience

QA & Release Readiness

Strong production experience

Documentation

Strong production experience

Technical Leadership

Strong production experience
Prioritization, scope control, delivery review, and release-readiness closure.

Digital Product Management

Strong production experience
Connecting business needs to journeys, features, and phased delivery.

Systems & Integration Architecture

Applied experience
Modeling system boundaries, integrations, data flows, and ownership.

AI & Automation

AI agents, integrations, automation, and knowledge workflows.

033 skills

AI Orchestration

Applied experience
Orchestrating model providers, agents, workflows, and runtime policies inside real products.

AI Agents

Applied experience
Designing and overseeing agents that execute multi-step work with tools, memory, and guardrails.

Automation

Strong production experience
Turning repeated operational steps into traceable automated workflows.

Conversational Systems

WhatsApp, messaging, realtime communication, and voice.

042 skills

Conversational AI

Applied experience
Text and voice conversational systems connected to operations and data.

WhatsApp Business Platforms

Strong production experience
Conversation flows, team routing, tickets, automation, and WhatsApp integrations.

Growth Technology

Landing pages, tracking, analytics, advertising, and lead generation.

059 skills

Google Ads

Strong production experience

Meta Ads

Strong production experience

Snapchat Ads

Strong production experience

TikTok Ads

Strong production experience

LinkedIn Ads

Strong production experience

Lead Generation

Strong production experience

Conversion Tracking

Strong production experience

Technical SEO

Strong production experience

Landing-page Optimization

Strong production experience

Quick contact

Khaled in 60 seconds

A Riyadh-based technical and digital solutions lead combining web delivery, business analysis, technical operations, and digital growth support.